TUI Report New Healthy Sales Figures
The weak economy has hit the holiday industry hard. XL was one of the first high-profile tour operators to hit the floor and since then there have been many other either struggling or calling it a day completely. The first good news in a while however has been announced by TUI, Britain’s largest tour operator, who say that their last months sales show strong improvements.Peter Long, chief executive of TUI put this down a regaining of people’s trust in the economy slightly and feeling better about spending their disposable income after the hyped mass hysteria about the credit crunch settled down. “Customers who delayed purchasing holidays in the early booking season have started to return to the market” the company said.
Another factor that is likely have an influence is low interest rates. Mortgage repayments have been cut down, utility bills are low and food cost are better than they have been in a long time. What this cumulative affect means is that people have a little more money to spend on looking after themselves.The hotter countries are proving to be the most popular locations, especially those with the Caribbean and Mediterranean regions where people can de-stress and take some time out for themselves. All inclusive holidays are in high demand at the minute also.
Even though purchases are technically 7% less than this time last year, as a whole this figure is better than it has been all year. They have sold 93% of their winter holidays because despite the worst performing market currently being the Nordic region, holidays to Canada have been doing very well
TUI has said that this pick up represents a general improving trend in holiday sales. Once we get through this season we predict we will see levels regain strength and match those of pre-recession times.
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